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2. Who we call and what they fear

Most of our leads are one person with one truck. He was a company driver, saved up, bought a truck on a loan, and got his own USDOT number this year. He drives 11 hours a day and has no office.

His biggest fear is not a crash. It's the government parking his truck over paperwork while the truck payment, insurance and bills keep coming.

We don't sell paperwork. We sell peace of mind: he drives and earns, we make sure FMCSA never has a reason to stop him.

  • Be respectful: these are hard-working small business owners.
  • Many prefer Spanish. Switch the script language anytime.
  • Your job on the call: book the free 15-minute check.

Quick quiz

1. What is the typical lead?
2. What does the owner fear most?
3. What is the goal of a first call?
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