Audit any business on demand, clean up wasted ad spend, and keep client work in one place.

Search Term Engine — word-level rollup, 4 honest buckets

Same Search terms report as Negative Keywords (CSV or Tier 3 live pull), but rolled up PER WORD across every term it appears in, then bucketed: Converter (has a real conversion — never touch), Waster (spent/clicked with zero conversions — negate candidate), Spender (spending, unproven either way yet), Unknown (no cost/clicks on file yet).