Prepared for Ayesha Daver Sigelman, Real Estate Advisor with the Ivan & Mike Team at Compass. Built from our call and your answers on November 5.
Before the details, here is the whole plan as one family would live it. The Patels are an example family; every step names the piece of this plan that makes it happen. Any word you're not sure of is explained in section 11.
At night in New Jersey, Priya Patel searches "moving to Coral Gables with kids." Your free Google listing and one of your posts come up.
She watches two of your videos, then downloads your free Miami Family Relocation Guide by giving her email and phone. She is now a lead: someone who raised her hand.
Within 5 minutes she gets a text and an email from you with a link to book a call, and you get a reminder to call her.
You learn their timing, budget, schools and favorite areas. She feels you understand, because you made the same move with your own family.
You send a shortlist, plan a tour weekend and walk them through the real monthly costs. Their details go into your Compass CRM.
Compass handles the contract and closing, exactly as it does today.
You ask for a Google review and check in every few months. When their friends from New Jersey decide to move, the Patels tell them: "Call Ayesha."
A family searches "coral gables real estate agent relocation." Google's answer names other agents and teams, including another Compass advisor. Your name doesn't appear.
| Where families look | Today | In 90 days |
|---|---|---|
| Google search | No free Google listing; other agents fill the results | A verified Google listing in your areas, with reviews |
| Private account: nothing to see, no easy way to reach you | Public, telling your story every week | |
| Your message | "Florida Real Estate Expert" | The finance-first advisor for families moving to Miami |
| Reviews | None found publicly | Reviews from clients and your circle |
| Directories | Realtor.com lists you twice, once in Fort Lauderdale | One consistent profile everywhere |
| Leads | Through the team | Your own, from your own marketing |
Most people pick an agent through someone they already trust, and most only ever talk to one. The national buyer research is clear on this.
And how they want to hear from you: 73% want personal calls to keep them updated.
A family relocating here has no neighbor in Coral Gables to ask. So the first person they come to trust — through their own agent back home, their employer, their new school, a wealth advisor or what they find online — is usually the one they hire. If that person is you, there is rarely a second interview.
Sources: NAR 2025 Profile of Home Buyers and Sellers; NAR Home Buyers and Sellers Generational Trends; REALTOR® Magazine (2024). National figures.
Every reason a family trusts an agent can be built on purpose. Here is each one, and what you'll have in place for it.
| What families look for | What you'll build |
|---|---|
| Someone who has been in their shoes | Your own move from London to Miami, told on your profile, your guide and your videos. |
| Experience | Your finance background plus the team's listings, new developments and track record, shown in your content. |
| Honesty | "Run the Numbers" posts and guides that show the full cost of a home: taxes, insurance, HOA, deposits, the downsides too. |
| Reputation | A Google profile with reviews, one consistent profile everywhere, and partners who mention your name. |
| A referral from someone they trust | Compass agents in their home city, relocation and HR teams, wealth managers and CPAs, school families, your own circle. |
| Local knowledge | Neighborhood guides and videos: schools, commutes, parks, the feel of each street. |
| Being reachable and kept informed | A reply within 5 minutes, personal calls, and new listings or price changes sent as they happen. |
| Help understanding the process | The Miami Family Relocation Guide: the move step by step, from first visit to keys. |
Trust is built before the first call. Families who see your weekly posts, read your guide and get your monthly market note start to feel they know you. Over time that becomes a following: people who watch you, ask your opinion and pass your name on. The goal is simple — when a family in New York says "we're moving to Coral Gables," someone they trust says "call Ayesha."
Families moving to Miami are rebuilding a life: a new city, new schools and numbers they have never had to weigh. You moved your own family here after a finance career at HSBC in London. That is the trust we will build in public.
Google profile, clean directories, neighborhood pages, ads.
Relocation guide, weekly content, reviews, team inventory.
Every inquiry answered in five minutes, then kept close in your Compass CRM.
Compass agents, relocation partners, school families, your circle.
Three early samples of the work. Final versions are written with you, in your words, with your photos.
Coral Gables · Pinecrest · Coconut Grove
★★★★★ your reviews appear here
Finance-first advisor for families moving to Miami. I moved my own family here from London and help yours find the right neighborhood, school commute and numbers.
Ad spend is about $500 a month, paid by you directly to Google and Meta. Your website is excluded.
We don't promise closings; nobody honest can. We promise the work below, on these dates, and we report on every number in this table.
| By | What will be done | What we'll report |
|---|---|---|
| Week 2 | Google profile verified and live; Instagram public with highlights; directories consistent; filming session done | Profile views and searches |
| Week 4 | Relocation Guide and its lead page live; weekly posts running; review requests sent to your circle | Guide downloads, new followers |
| Day 60 | 15+ Google reviews (target); 8 or more posts published | Reviews, inquiries, calls booked |
| Day 90 | Ads running on team listings and new developments (Launch, or month 3 of Grow into it); first new-development campaign | Leads, cost per lead, consults booked; a 90-day review together |
Your time: one 2–3 hour filming session a month, plus answering the leads.
Most of the work is ours. Your part is what only you can do: be yourself on camera and talk to the people who reach out.
To accept, choose your plan — Foundation, Grow into it, or Launch — then add your full name and accept below. We'll send your agreement to sign and the setup invoice the same day.
Questions: Jerry Cerphy · info@vinewoodagency.com